Vacant units are usually viewed as lost revenue, but they can also become valuable marketing tools. Instead of leaving every empty space unused, self storage operators […]
Most self storage facilities adjust rates based on occupancy, but there is another valuable source of pricing insight: neighborhood activity. Monitoring nearby apartment construction, home sales, […]
Many self storage operators spend heavily on digital advertising, but one of the most effective marketing channels may be just a few miles away. Local businesses […]
Most self storage businesses focus on acquiring new customers, but long-term growth also depends on keeping existing ones. Instead of viewing move-outs as the end of […]