Matter 1.0 came out about a year ago and has since changed the way that smart homes are viewed. Matter is a “specification for how devices should talk to each other” and works on local networks, which is one of its biggest draws to home improvement enthusiasts. Matter is in an unprecedented spot that few companies have ever been in: the industry backs it as a startup. Tech giants like Apple, Google, and Amazon have given licenses to Matter to allow integration of their products into its system to allow for seamless device control through Matter. “There’s an unprecedented industry coalition behind Matter, which is why it has a shot at succeeding.” If moving companies provided a feature in their moving package where Matter was included and installed for them, that would draw a lot of prospects into new customers. The possibilities with Matter are so open that just letting potential customers know about Matter would build brand loyalty and improve your conversion rate immensely.