When you receive a Call-In from your Google Business Profile, what is your typical procedure in converting that lead into a customer? If writing the lead down, transferring it to your sales branch, or directly scheduling an estimate for your moving coordinator is not something you do, then I would urge you to consider doing one or all of these things. I have found that writing the information into a spreadsheet that has your sales representatives on that sheet is one of the best ways to keep the information organized and coherent. This way, information is up to date and can be added onto by anyone with access to the Google or Excel spreadsheet. Converting leads into customers is the first step in your company, and it is the most important step to optimize because without customer relations, you have no income and no business.