Traditionally, companies in all industries relied on Customer Calling to gain new customers and keep their customer service reviews high. Within the past 20 years, Live Chats have become extremely popular with companies as the other main form of customer service. The main difference is obviously in the form of communication: calling versus typing. While this comes down to consumer preference, it sometimes does not make sense for some moving companies to have both call and text capabilities. For some moving companies, not having a designated front desk person can mean that live chat or AI chat is more consistent and accessible. For others, having that designated front desk receptionist to take calls and provide a more personal and real-time approach is more beneficial.