The way the next generation of workers is searching for jobs and internships is changing. Unless your business is world renowned or a pioneer in your respective industry, most college students probably did a Google search to find out about an internship or a job at your company.
If the talent pool is using online search, it is a good idea to invest in a solid online recruitment strategy. Here are a few ways to stay ahead of this online talent push, especially with social media. http://www.eremedia.com/sourcecon/4-recruitment-trends-changing-talent-acquisition/