Keep a close eye on your competition because you never know what good ideas they have that could help your business. Omni is a great example of a startup that tries to distinguish itself from the competition. By targeting lifestyle users, Omni taps into a whole new consumer demand that may change how storage companies operate.
Read up on their success and how they look to improve. Will your company be able to compete? Read to find out: https://www.sparefoot.com/self-storage/news/4080-omni-raises-7-million-for-storage-by-the-item/