When building a brand, whether franchising through a moving agent (Allied, Atlas, etc) or starting on your own, it is essential to keep everything within your company consistent. To the tiniest detail, customers and leads will be screening and filtering through the best option for moving their stuff. Optimizing every detail of your office space may seem unnecessary (who will really look at the pictures on our walls?). However, for anyone who comes into the office or warehouse space that your company operates, they will notice everything. Customers will look around, gain a feel for the space and who works in it, and subconsciously check everything in the office against their personal criteria. Make sure pictures on the walls, certificates of achievement, color schemes, and small details match your branding and business plan, which may gain more customers.