The ‘About Us’ page of your website provides the information necessary for a lead to decide to use your company for their move. It gives your website and branding a more personal feel and differentiates your company from the competition. A strong and personal ‘About Us’ web page can bring more leads and clients to your business. Showing community involvement and outreach can give your brand a strong appearance and communicate the core values of the company. Lastly, write what awards your company has won to increase your brand’s credibility and strength.