Shyft, a logistics platform company based in San Francisco, is hoping to make moving easy.

Originally named Crater, the company announced today a re-brand of its name and mission to focus on helping improve the corporate relocation process for millions of movers per year. The company is bringing with it three years of experience developing software and technology to help moving companies provide better estimates and service to customers.

“We spend hours thinking about these global citizens who are moving everyday and literally shifting their lives,” Shyft CMO Rajiv Parikh told TechCrunch. “They’re moving to new communities, they’re finding new schools, they’re finding new opportunities. It’s a monumental and pivotal moment in someone’s life.” Read more