The Aventi Group published an article with tips on how to “Choose the Right Social Platform for Your Business.” Let’s take a look at what they have to say. 

Who is your audience? Social Media marketing is, in its essence, a purely digital form of in-person marketing. The difference is that instead of leaving your place of work to go out into your community and talk to people, you do it through social media. So, which platforms are your customers on? Think about the age demographic of a typical customer or group of customers. Where do they mostly relocate to and from? What does a typical day look like for your customer? All of these things play a factor in which social media platform your customer base is mostly on. Younger age ranges will tend to go more towards TikTok and YouTube while older age ranges will gradually shift to Instagram, FaceBook, LinkedIN, and Twitter. Using a combination of in-person and digital marketing strategies, you can market your company even better and gain more customers through the digital world of marketing.