With 2024 right around the corner, it is time for end of the year tasks from 2023 and looking ahead to 2024. An essential part of looking towards a new year is reevaluating marketing strategies that your company is using and seeing how effective they have been and how effective they could be. Some of the most effective digital marketing tools from 2023 were: PPC (Pay Per Click), SEO optimization through Google, Creating effective ads and targeting the right audiences, and email marketing. Using these main tools and more supplementary ones will ensure that your company begins 2024 on the right track.