Supermove’s 2025 data offers a snapshot of how the moving industry is adapting to housing shifts, cost pressures, and changing marketing performance. The trends show cautious optimism, with companies focusing on efficiency, customer retention, and smarter marketing investments.

Housing activity is showing early signs of recovery as mortgage rates begin to ease. Local and regional moves remain dominant, while long-distance relocations have slowed. Movers in growing metro areas are seeing more bookings from first-time buyers and renters upgrading into new homes.

Costs remain a key concern. Labor, insurance, and fuel continue to pressure margins, driving many operators to optimize schedules and reduce downtime. Pricing is more stable than in previous years—only about 29% of companies plan to raise rates, down from over 40% last year.

Lead generation has shifted back toward word-of-mouth and referral channels. Digital ads are producing fewer leads, while local reputation and repeat customers deliver higher conversion. Supermove’s research suggests that companies balancing technology with personal service are seeing the best returns.

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