Google Ads introduced several features in 2024 to help moving businesses optimize ad performance, improve audience targeting, and increase ROI. These include:

• AI-Powered Image Enhancements: Edit images directly in Google Ads to adjust lighting, add text overlays, and customize visuals for stronger branding and trust-building.
• Enhanced Reporting: Asset-level and impression share reporting provide insights into which ad components are driving clicks, conversions, and visibility.
• Campaign-Level Negative Keywords: Exclude irrelevant search terms like “free movers,” ensuring your ads only appear to high-value prospects.

By using these tools, you can refine ad strategies, reduce wasted spend, and effectively reach customers ready to book moving services. Take advantage of these updates to grow your business and make the most of your Google Ads campaigns.