To grow your moving company’s brand in the new year, focus on improving customer service as it is highly valued by customers. Customize the experience for each customer, conduct thorough research, and ensure continuous improvement. Stand for quality and integrity to avoid damaging your reputation, and own up to any mistakes, reassuring customers that you are addressing the issues. Engage with customers through blogging and social media to keep their attention and encourage reviews, and listen to feedback to identify areas for improvement. Patience and consistent effort are crucial for long-term success in building brand affinity.