While revenue and customer satisfaction are critical benchmarks, moving companies that want to grow strategically must look beyond the basics. Key performance indicators (KPIs) like job completion time, lead-to-booking conversion rate, average cost per move, truck utilization rates, and repeat customer percentage offer valuable insights into operational efficiency and long-term health. These metrics help businesses pinpoint inefficiencies, monitor trends, and identify areas for improvement.

Tracking employee productivity, fuel efficiency, claims ratio, and customer referral rates can also reveal the true strengths (and weaknesses) of your company. With the right data tools in place, moving businesses can make smarter decisions about hiring, training, marketing, and fleet investment. The companies that stay ahead aren’t just watching sales—they’re analyzing the full story behind them.