Generating leads is only part of the equation. Moving companies that monitor close rates—how many estimates turn into booked jobs—gain clearer insight into the effectiveness of their sales process.

A low close rate may signal pricing misalignment, slow response times, unclear communication, or inconsistent follow-up. A strong close rate, on the other hand, reflects trust, professionalism, and a smooth estimate experience. Tracking this metric allows managers to identify where adjustments are needed.

Close rate data also helps evaluate marketing quality. If certain lead sources convert at a higher percentage, resources can be shifted toward those channels. Over time, improving close rates increases revenue without necessarily increasing marketing spend.

In a competitive market, growth isn’t just about more inquiries—it’s about converting the right ones consistently.

Are you considering using AI for surveys in your moving company?