The single-family rental market continues to grow as more homeowners choose to rent out properties instead of selling, creating new opportunities across the housing and moving industries. The Wall Street Journal reports that higher interest rates and affordability challenges are keeping many potential buyers on the sidelines, increasing demand for rental homes that offer more space and flexibility than apartments.

For moving companies, this shift is driving consistent relocation activity, especially among families seeking suburban living without long-term ownership commitments. It also creates repeat business opportunities, as renters tend to move more frequently than homeowners. Companies that adjust their services to support shorter-term moves, flexible scheduling, and suburban logistics will be better positioned to capitalize on this evolving market trend.

Another layer to this trend is the growing presence of institutional investors and property managers entering the single-family rental space. The Wall Street Journal highlights how expanding rental portfolios are increasing the need for coordinated move-ins, standardized service expectations, and ongoing tenant turnover support. Moving companies that build relationships with property managers and offer scalable solutions can tap into steady, recurring volume rather than relying solely on one-time residential moves.

What to do about it: Moving companies should start by positioning themselves as reliable partners for property managers and rental operators, not just individual customers. This means offering flexible scheduling, quick-turn services between tenants, and consistent pricing structures for repeat work. It also helps to focus marketing efforts on suburban service areas where rental demand is growing and to build simple systems that can handle higher move frequency. Companies that treat this shift as a long-term operational opportunity, not just a short-term trend, will be in the best position to grow with it.